Sports sponsorship contracts traditionally focus on category exclusivity and entitlements while overlooking data sharing ...

PTF Lab offers technology that dynamically changes sponsorship graphics on the mat during its ... businesses to have a presence in high-stakes sports events without the hefty price tag of ...

In a world where sports sponsorships often come with big price tags and high-profile player endorsements, Jani-King has adopted a more strategic and more authentic approach. With deep roots in ...

Online trading brand sponsorship in sport has edged towards $200m, industry research released on Monday morning suggests. Online trading brand sponsorship in sport has edged towards $200m ...

Breaking Travel News’s aviation correspondent Phil Blizzard, ahead of ATM 2025, looks at the development of sports sponsorship by the Middle East aviation sector - starting with Dubai’s home ...

Yet many brands still treat sports sponsorships as side projects rather than a fundamental part of their marketing strategy. For too long, sponsorships have been an exercise in logo placement and ...

It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Soccer commands a significant ...

Stamford native Bob Lynch has created transparency within the sports and entertainment sponsorship industry, having slowly pulled back the curtain on the multibillion-dollar sector with data ...

PORTLAND, Ore., April 15, 2025 /PRNewswire/ -- SQWAD Sports Inc., a leading platform for digital sponsorship activations in sports, is proud to announce the addition of Tracy Barash as a strategic ...