“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

Many band logos are hugely famous – everyone recognises The Rolling Stones' tongue and Nirvana's smiley face. They're on T-shirts, merch, and if you see them on a news story, you'll know which band ...

I’m sure I’m not alone when I say that simple logos are the best kind of logos. If you don’t agree, consider the world’s top 100 brands, according to Interbrand. In the universe of logos it is widely ...

Inspired by the beautiful typography-centric logos of Japanese cameras in the 70’s and 80’s, design firm Antrepo re-imagined the logos of tech companies by stripping them down to their essence. What ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity is more ...

Before Vice President Kamala Harris announced on social media that Minnesota Governor Tim Walz would be her running mate, her campaign had already updated its website with a new Harris-Walz logo. It’s ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...