Canada's athletes will wear cranberry red and cream white at the 2002 Winter Olympics. In introducing the Roots line of clothing ... Olympic rings and 2002 Games logo. "We anticipate that the ...

Branding itself as a truly Canadian company is serious business for Roots Canada Ltd. In fact ... camp-fuelled spirit is visible in everything from the beaver on the Roots logo to the images of trees, ...

Roots Canada Ltd. is entering a new era as co-founders ... Known for its Canadiana and iconic beaver logo, Roots built its business on what the co-founders coined "rustic luxury." ...