"Yeah, it's an aesthetic," answered one. A TikTok video of three young girls promoting Texas clothing boutique Dear Hannah Prep, gave their thoughts on "preppy." "It's fun and colorful," explained ...

It was later linked to fashion brands like Tommy Hilfiger that designed with those aesthetics in mind. In the late 1990s and 2000s, there was yet another iteration of the trend: "preppy" became ...