The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a complementary shade of raspberry ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

A new color has just been discovered, but you won’t be able to add it to your home's decorating palette anytime soon. As of ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

But over the weekend, artist-provocateur Stuart Semple decided to widen the pool by synthesizing olo into an acrylic paint color he named Yolo. Ironically, Yolo is a color you cannot see—at ...

It doesn't exist on any screen or paint palette. It’s called "olo," and it’s a color defined by pure M cone activation. "Subjects report that olo appears blue-green of unprecedented saturation ...