News

Researchers in Australia found that the doll’s feet have, over time, gone from arched to flat — a shift that correlates with ...
Soon, we had designed a research project to study the feet of Barbie dolls on the market from her launch in 1959 to June 2024. That’s 2,750 Barbies in all. In our study published today, we found a ...
With President Trump warning that his tariff policy may cause the price of toys to spike, a Barbie that cost $10.49 on April 16 is now selling at Target for $14.99.
The NBA legend is now the face of the Mattel brand as its first-ever Barbie "Kenbassador." Mattel selected LeBron as the first in a new series of Ken dolls to honor his impact on culture ...
Days after Trump defended his tariffs with comments about dolls, Mattel says they may have to raise prices in the U.S.