A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer Support ... By now we know that B2B buyers complete 70% of the purchase journey using ...

This framework guided Cisco’s website re-platforming ... typically served luxury brands to bring fresh perspectives to B2B tech marketing. She describes their award-nominated security ad ...

B2B Marketing: Growth Strategies for Your Organization is ... generation is about building awareness for your brand or product. Employ the Strategic Marketing Framework as a tool for refining your ...

Your go-to for B2B Marketing Training and Consulting backed by data science ... and privacy-first measurement framework for today's evolving ecosystem. Read more. Breaking down any topic into ...

Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

These elements form a framework for data-driven, scalable, and highly effective B2B marketing programs. The benefits of adaptive programs extend beyond improving demand generation. By focusing on ...

B2B Campaign Optimization Series is your go-to event for insights on creating campaigns to engage buyers & drive high-impact ...

This d·book is not intended to discredit other B2B buying methodologies; the goal is to present a provocative alternative – and puncture a few marketing-tech hype balloons ... Jon Reed makes the case ...

With over 30 years in tech marketing at Dell, IBM, Box, SendGrid, and Splunk, Palin is a pioneer in B2B marketing ... [16:31] AI framework: enhancing human connections - Carrie emphasizes Cisco ...