The George label launched in 1989 when fashion guru George Davies teamed up with Asda to make the UK’s first-ever supermarket clothing brand. By 2004, it was the nation’s biggest clothing ...

British supermarket chain Asda is preparing to launch a pilot standalone store that is dedicated to its clothing and homeware ...

Asda said the rebranded store aims “to deliver a fresh, fashion-forward shopping experience focused on the George clothing, home and general merchandise ranges, all in a standalone, modern ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If successful, this concept store will replace the Asda Living brand portfolio across the UK. The store, which will open at 9am on 10 May, will be transformed with a new layout to showcase the best of ...

The new store, opened on 10 May, stocks George's clothing, home and general merchandise ranges in a standalone space. It is part of the retailer's trial of the new store format, which it hopes to ...

Asda’s first stand-alone ‘George’ concept store has officially opened its doors at Crown Point Retail Park in Leeds, marked ...

George at Asda co-ords from £14, two pack t-shirts from £10, shorts from £9, hats from £4, skort from £8, sandals from £5. Erica says: “As a mum buying clothes for a son and a daughter ...

This initiative, if met with success, could lead to the rebranding of its Asda Living stores nationwide. The redesigned store, situated at the Asda Living location within Crown Point Retail Park ...