Sony, Ashly Burch and Aloy

Hear what Horizon Zero Dawn actor Ashly Burch thinks about Sony AI taking her job
Ashly Burch, the award-winning voice and performance actor behind Horizon Zero Dawn ’s Aloy — one of the most prominent characters on PlayStation today — has some news and some very strong thoughts about the leaked Sony experiment that saw her character voiced and performed by AI technology instead of her or any other human being.
'I Feel Worried' Ashly Burch Comments on Sony's AI Aloy
Horizon franchise lead voice actor Ashly Burch responds to the Aloy AI chat bot reveal and its role in the ongoing SAG-AFTRA strike.
Horizon Forbidden West actress Ashly Burch responds to Sony's leaked AI Aloy footage
On 15 March, 2025, actress Ashly Burch – who plays Aloy in the Horizon franchise – posted a video statement on the leaked AI footage, emphasising that she was told that her performance was not used to create the AI model. She also reflected that she was “worried about this art form.”
'It Hurts My Heart': Aloy Actress Ashly Burch Responds to Sony's AI Version of the Horizon Zero Dawn Protagonist
Ashly Burch, who voices Aloy in Horizon Zero Dawn, speaks out about the usage of A.I. in video game development after leaked footage of an A.I. Aloy.
'I feel worried': Horizon’s Ashly Burch speaks out on AI, warns of threat to game performance art
Ashly Burch, the voice of Horizon Zero Dawn’s Aloy, expresses deep concerns over AI replacing human performers in video games amid the ongoing SAG-AFTRA strike.
Following the nightmare footage of AI-loy, Horizon actor Ashly Burch shares her stance on the whole debacle
Some footage leaked this week of Horizon's Aloy being powered by AI to have a conversation, and the character's voice actor has shared her thoughts on it.
"I Feel Worried About This Art Form": Horizon Zero Dawn's Aloy Actor Shares Her Thoughts On AI Aloy
Earlier this week, a video of an AI-powered version of Horizon's Aloy leaked online. Ashly Burch, the actor behind Aloy, has shared her thoughts on the whole situation and noted that it worries her. Guerilla confirmed that AI Aloy isn't something that's "actively" in development,
Ashly Burch Addresses Leaked AI Aloy Video from ‘Horizon’ Series
She made it clear that the AI-powered Aloy didn’t use any of her actual work. The developers at Guerrilla, who make the ‘Horizon’ games, even reached out to assure her of th
Horizon Zero Dawn's Controversial AI Demo Has Major Voice Actor "Worried About This Art Form"
The voice actress behind Aloy has spoken out against the possible abuses of AI following the recently leaked AI footage of her character.
GameSpot6d
Sony Uses Horizon's Aloy To Demonstrate New AI Tech, And It's About As Impressive As You'd Expect
Sony is testing out new AI software, and it's using a beloved character--Aloy from the Horizon series--to show it off.
VG2475d
Sony has created a prototype AI Aloy chatbot, and hastily taken down a leaked video of it in action
A purely internal test video, nonetheless it shows Sony is cooking up some form of AI NPC behind closed doors.
Sony is experimenting with AI-powered PlayStation characters
Sony’s advanced technology group has created an AI-powered version of Aloy from PlayStation’s Horizon games.
Hey Sony, There’s a Right Way and Wrong Way to Use AI to Improve PlayStation 5 Games
Like everybody in tech nowadays, Sony and its PlayStation brand have AI on their minds. On the one hand, the company is ...
Inverse5d
Sony’s AI NPC Demo Is A Poor Solution To A Non-Existent Problem
Sony is the latest company revealed to be testing the use of NPCs powered by generative AI in its games. After a prototype ...
Eurogamer6d
Sony is experimenting with AI-powered PlayStation characters, ironically chooses Horizon's Aloy to demonstrate
A new leak has revealed PlayStation maker Sony is working on AI-driven characters, including Aloy from the Horizon series, which seems like a somewhat ironic choice given she is a character ...
Creative Bloq on MSN5d
Sony's made an AI-generated Aloy. Does it not see the irony?
Now it turns out that Sony is experimenting with fully fledged AI-generated characters. For its first test – or at least the ...
As Sony trots out an AI-powered Aloy, Horizon Zero Dawn fans revel in the irony: "The entire game is a warning against this kind of nonsense"
"The entire game is a warning against this kind of nonsense," writes one fan on Reddit. "The irony of this .... hits so hard," replies another. In the original Horizon Zero Dawn, ...