In fact the Zen Estilo settled down to a steady 3,000 units sold month on month. The loss that I speak of was in terms of a brand name and the Estilo had to live up to being 'just another small car.' ...

The Zen Estilo under no circumstances took off, apart from selling in satisfactory numbers through those few post-launch months. It was overshadowed not by competing cars, but by the successful ...