Wal-Mart has long since adapted the smiley face, in its familiar yellow-balloon incarnation, as its unofficial logo, plastering it on shopping bags, promotional posters and many retail items in an ...

If Wal-Mart prevails, it could keep its competitors from festooning the symbol on plastic bags, name badges, balloons ... Smiley is distinctive and that most people associate the yellow happy face ...

Wal-Mart is embroiled in a legal dispute over the smiley face image which it wants to trademark in the US. A Frenchman who claims to have invented the yellow smiley face back in 1968 is opposing the ...

There are local events celebrating smiley and even a mural of a yellow smiley face balloon downtown. "That took on a life of its own," Charlie Ball said. "I think it came to have a lot more ...

The Mona Lisa might have the most iconic smile in history, but one could argue the yellow smiley face comes pretty close. What began as an unusual assignment for graphic designer Harvey Ball ...

Even if that smile comes from a balloon. One April day, Christine Baugh walked out her door in North Wilkesboro to a cheerful surprise: a row of yellow smiley face balloons tied to the mailboxes ...