WMU unveiled its new helmet logo at Friday's media day, adding the "university 'W'" underneath the Bronco that's been on the side of its helmets since 1998. WMU spokesperson Mat Kanan called it "a ...

Opinions flared over Western Michigan University’s ... planned to have one primary logo, a gold "W" encased in a brown circle. The university would also have a Bronco spirit mark which includes ...

In addition to the primary logo for Bronco Athletics, WMU also uses a set of customized marks for the football program that is now represented by the Ghost Bronco logo—a leaner, yet recognizable, ...

The WMU logo the NCAA initially used included the Bronco head with gold highlights along the Broncos’ hair. WMU’s current logo doesn’t include the gold streaks, rather using a gold outline ...

The old Western Michigan logo used on the sub-ice featured the brown Bronco head with gold streaks in its hair; the current WMU logo, introduced in 2023, doesn't have the gold streaks in the hair ...