The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising. The use of third-party cookies has enabled marketers to create ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When most people think about AI’s endgame, they think about the automation of everything, ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Lamar Advertising Company reported third quarter 2025 results with revenue rising to US$585.54 million and nine-month net income reaching US$434.86 million, driven by digital and programmatic ...