The Attitude Era officially began on November 9, 1997, at Survivor Series, with the debut of the “WWF Attitude” scratch logo ...

Given that the company first introduced the 'WWF Attitude' branding and logo at the 1997 Survivor Series event, that show will be used as the starting point of the 'Attitude Era' for the purpose ...

Bruce Prichard has lifted the lid on how WWE came to use the iconic "scratch" logo during the Attitude Era. Speaking on his ... original gold and yellow block WWF logo was later developed by ...

The most popular of the names was WWF, which is synonymous ... during the Attitude Era, and, per CNET, WWE breached the agreement multiple times. WWE changed its logo to a "scratch logo" in ...