You have one new notification… WhatsApp, the Meta-owned messaging service that’s taken the world by storm over the last ...

Businesses can still respond to customer inquiries for free within a designated 24-hour customer service window ...

WhatsApp will also make utility template messages sent in response to users’ messages free, providing more flexibility to businesses in how they engage with users. Among other changes ...

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and ...

potentially increasing engagement through its click-to-WhatsApp ads on other Meta platforms. This initiative is also set to expand, with utility templates becoming free starting April 1 ...