News

Under Armour remains cheap based on the opportunity for a major turnaround with founder Kevin Plank back at the helm for over ...
From rethinking "dad shoes" to building a sports bra that actually fits, here are the products and technology coming out of the innovation labs that epitomize Under Armour's path forward.
With the launch of Neolast, Under Armour is returning to its fabric tech roots. When the brand ... embodying our commitment to building better products for our consumers and planet,” Kyle ...
As such, the retailer is focused on a smaller selection of products that will sell at higher price points. Plank said Under Armour would aim to launch between four and six products per season and ...
On May 7, Under Armour unveiled the Vanish Pro T-shirt, the first product made with Neolast, and plans to scale up manufacturing of additional products. During a recent tour of the bustling ...
Promotions could challenge Under Armour’s profit ... promotional activity at Under Armour’s DTC business as it tried to move excess inventory of products from prior seasons.
A bulk of Under Armour products are sold through sporting goods retailers and department stores, including Macy’s and Kohl’s, and online. “When Sports Authority went bankrupt in 2016 it ...
By Rebecca Robbins Under Armour ... new marketing and products. In a post on LinkedIn announcing her departure Wednesday, she spoke positively about her time at Under Armour.