It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s ...

Under Armour's brand perception among America's youngest consumers is falling. According to Piper Jaffray's newest Taking Stock of Teens survey, teens just aren't into Under Armour anymore.

In Kevin Plank’s second quarter back at the helm, Under Armour reported revenue down 10% to $1.2 billion and the retailer swung to a $305 million net loss, per a company press release.

Fabric samples line the walls of the “materials library” in Baltimore-based Under Armour’s innovation labs in a corner of Building 37 on a corporate campus in Baltimore Peninsula.

From rethinking "dad shoes" to building a sports bra that actually fits, here are the products and technology coming out of the innovation labs that epitomize Under Armour's path forward.

By Rebecca Robbins Under Armour, the sports apparel company, said on Wednesday that its founder, Kevin Plank, would return as chief executive, in a leadership shake-up that will seek to revitalize ...