The University of Sioux Falls is launched a new logo. The look was developed by Mongoose Sports out of Erie, Colorado, and ...

Mongoose Sports from Erie, Colorado, developed a new look for the primary USF logo and updated cougar head, along with ...

TAMPA, Fla. — The University of South Florida is caving to pressure from critics who hated the new academic logo unveiled last fall. The new logo featured a bull and was supposed to "help usher ...

TAMPA —The University of South Florida's search for a new academic logo has ended with a familiar look. Last fall, the university unveiled a new logo featuring a full-bodied, lime-green bull ...

Right now, 'it doesn't really say anything' During a high-energy video, USF's new academic logo was revealed: a lime green bull reminiscent of the golden brahman that first symbolized the ...

Today the University of Sioux Falls announced a new logo and campaign message: “the difference is here.” The unveiling marked the school’s 139th year. USF President, Brett Bradfield says ...

TAMPA, Fla. — USF announced Monday it was saying "sayonara" to the new logo it introduced just last September and going back to the familiar "Bull-U" logo. For the last several months USF has ...