TAMPA, Fla. — The University of South Florida is caving to pressure from critics who hated the new academic logo unveiled last fall. The new logo featured a bull and was supposed to "help usher ...

TAMPA —The University of South Florida's search for a new academic logo has ended with a familiar look. Last fall, the university unveiled a new logo featuring a full-bodied, lime-green bull ...

TAMPA, Fla. — USF announced Monday it was saying "sayonara" to the new logo it introduced just last September and going back to the familiar "Bull-U" logo. For the last several months USF has ...

TAMPA, Fla. — A new academic logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo. Call it a ...

TAMPA — Wearing green and gold from head to toe, USF President Judy Genshaft unveiled the university's newest academic logo during her annual fall address Wednesday. The design: A lime green ...

Last Fall, the University of South Florida unveiled a new academic logo (pictured below). It was met with controversy and pushback from students and alumni. Then in March, the school slightly ...