said of the UC’s new logo. “To me, it didn’t symbolize an institution of higher learning. It seemed like a marketing scheme to pull in money rather than represent the university.” ...

although items already emblazoned with the logo will not be discarded, said UC spokesman Steve Montiel. Students and alumni said they felt vindicated the logo has gone the way of New Coke.

The university also saw a need for a logo that would appeal to those who are not necessarily affiliated with UC as a way to drum up support for the entire system - not just its 10 campuses ...

For more than a century, the main University of California system ... The original seal logo will remain on official UC documents like diplomas, university correspondance and elsewhere, but ...

It's not just the UC system. A reader who is a proud Carnegie Mellon alum sends this report: When I went to Carnegie Mellon in the 80's, they decided to update their logo with the infamous "tilted ...

As the news broke, students and alumni on social media celebrated the demise of the new logo. ‘So glad the new UC logo is history. Definitely a marketing blunder to use designers that are out of ...

A selection committee led by University of California President Janet Napolitano has named UC Davis senior Ren Bautista as the winner of the student logo design contest for the UC Global Food ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand. The logo change ...