The Olsen Twins. Before granny chic ... New York Magazine talks about the new trend in tween clothes: “adult-girl fashion,” in which, inspired by girls like Noah Cyrus and Lourdes Leon ...

in 2009, giving tween girls online tools to create one-of-a-kind clothing. She had learned from her Hasbro experience that the market for tween girls -- ages five to 12 -- is lucrative.

When I was a kid, I loved getting catalogs in the mail with cute clothes I could buy ... The account shows tween girls with makeup, impeccably-styled hair, brightly-colored crop tops and mini ...