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Pixalate Releases Q2 2024 Mobile App Ad Fraud Trends by IAB App Category Reports: $693 Million Intended for ‘Video Gaming’ Apps Spent on IVT Instead

London, Sept. 23, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Global Mobile App IVT Trends: IAB ...
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Pixalate Releases Q1 2024 Global List of Most Common Mobile In-App Invalid Traffic (IVT) and Ad Fraud on Apps in the Google Play Store and Apple App Store

LONDON, April 17, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...
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Pixalate Releases Q1 2025 North America Invalid Traffic (IVT) & Ad Fraud Benchmarks: Canada Most At Risk to Ad Fraud on CTV (26%); United States Had 26% Mobile App IVT Rate

The global IVT rate on web traffic was 18%, 31% on mobile app traffic, and 18% on CTV traffic. To compile this research, Pixalate's data science team analyzed 100+ billion global programmatic ...