but they’re more situational than soft plastic baits, which excel in a wider range of scenarios. While there are times when you need a specific lure color to catch fish, I picked the best soft plastic ...

Sure, the water’s cold, but these bass pros know the best winter bass lures to keep the bites hot. scores in the most brutal winter conditions. I fish it on a 7-foot ­medium- action spinning ...

From massive rubber swimmers with multiple tails, to what look like bass jigs on steroids, musky baits are fascinating. A passionate angler can spend a lot of time and money in a tackle shop and still ...

This new line of products includes a redesigned Tranx 300B, an all new, big bait, rod series called Outlier, and the Gravitator 220SS slow sink glide bait. "For anglers chasing the biggest fish in ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are ...

Nothing provides more confidence than actually doing something yourself without anyone’s guidance. That statement is what comes to mind when I think about the first trout I caught using a lure ...