It’s more than just that though, says Bryson. He believes the danger in using the word craft is that it’s a misnomer. “Every time you define it, you kick someone out. I have yet to see a def ...

A new book explores the fascinating medieval history of a word whose current meaning has little to do with skill or labor. So if “craft” is guaranteed to start a fight, what is “craeft ...

reviews Alex Frankel's Word Craft: The Art of Turning Little Words into Big Business, about the art of choosing a corporate name and creating corporate "branding" and identity.