Complex word elements are something you can make by combining ideas in Infinite Craft and building smaller concepts, like ...

A new book explores the fascinating medieval history of a word whose current meaning has little to do with skill or labor. So if “craft” is guaranteed to start a fight, what is “craeft ...

reviews Alex Frankel's Word Craft: The Art of Turning Little Words into Big Business, about the art of choosing a corporate name and creating corporate "branding" and identity.