Starbucks has been making big changes as part of its “Big Fix ... Image: Scott Olson (Getty Images) In Nov. 2024, Niccol laid out an ambitious plan: Serve fresh-brewed coffee in under ...

Starbucks was on the cusp of a big change in late 2024. This year will bring even more shifts for both baristas and coffee-lovers. Starbucks' sales had slowed and even lost ground in the first ...

Starbucks restaurant in New York City.. Illustration: Inc; Photo: Getty Images One of the hardest things in business is to take something that works pretty well for you and try to improve it.

Speaking with CNBC, Niccol later estimated that Starbucks will need to purchase 200,000 Sharpies as part of the plan. He also indicated that baristas may use the markers to write “little notes ...

In addition, Starbucks isn’t letting anyone hang out or use its restrooms without making a purchase. The company said in a press release Monday it heard from customers and employees that ...