Top Shelf: Tajín is “category-defining, like Kleenex,” says Matt Leeds, who founded Forward Consumer Partners after having led the deal for McCormick to buy Cholula hot sauce in 2020.

Those of you who are obsessed with putting Tajín on everything have something new to try out, as Sonic Drive-In has partnered with the company for a new Slush flavor. The new Strawberry Mangonada ...