Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between ...

A joint venture between Sony and Honda is entering the luxury electric car market, directly challenging Tesla. Sony Honda Mobility, in which Sony Group and Honda each hold a 50% stake, announced plans ...

Honda is taking another cautious step into the electric world with the unveiling of a new car developed with Sony and two ...

Honda and Sony joined forces in 2022 to form Sony Honda Mobility (SHM) in a bid to take on the top electric vehicle brands.

Though it looks like a generic sedan with some luxury touches, the company is promoting it as a tech platform built for automation.

When Sony and Honda announced last year that their jointly-developed Afeela brand would go from just making concepts to creating actual production cars, the brand's first vehicle was expected to ...

If you’ve been around here for a while, you’ll likely be familiar with the Sony Honda AFEELA concept car. It debuted at CES a few years ago, and it’s been back every year since. Including this year, ...

Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car—now called the Afeela 1—will be built by Honda, which formed a strategic ...

What happens when Sony and Honda decide to build a car together? A few years ago that might have sounded like a strange question, but today we have the answer and it’s called the Afeela 1.

SHMA will use MOTER's platform to incorporate insurance offerings under the AFEELA brand directly into the vehicle purchase ...

As you might expect, it enraged nearby dealers, who feared factory-owned stores would receive preferential treatment. In the ...

Sony's Afeela 1 EV is here, offering 482 horsepower, autonomous features, and high-end entertainment—available for preorder, ...