Sega has a unique marketing strategy for Samurai & Dragons. The game is basically a PlayStation Vita version of Kingdom Conquest, a popular iOS game that blends dungeon crawling and town building.

Sega is examining just what happens when you take ancient Japanese military nobility and mix in some mythical flying lizards with the aptly-named Samurai ... from dungeons by fighting dragons ...

Sega is about to launch the second season of Samurai & Dragons (sponsored by Red Bull, Red Bull gives samurai wings?) and this content update has a bunch of Sega all-stars. Hatsune Miku will join ...

Don't forget about the ogres and mummies too! The game--called Samurai & Dragons--will be split into two parts: action and strategy. The former will require up to four players to fight their way ...