Netflix has launched its own advertising technology platform in Canada as well, with plans to launch it globally throughout ...

Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

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It’s unsurprising that Netflix hasn’t had any trouble selling ads for the seven hours or so of live NFL programming it will show to America on Christmas Day. Netflix has also partnered with Nielsen to ...

Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service. Amazon, which has owned ...

Let's see why the smaller ad tech outperformed the market leader -- and if it will remain a better buy for the foreseeable future. The Trade Desk generates most of its revenue by selling ad space ...

As one way to improve the cost-effectiveness of the project the metropolitan government will begin selling ad time. The ads, ranging from 15 seconds to up to 5 minutes, would be shown between the ...

The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. DSPs usually work with sell-side ...