The worldwide television market is splitting into three as the consensus around the shift from CRT displays to flat panels ...

Netflix has launched its own advertising technology platform in Canada as well, with plans to launch it globally throughout ...

Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. It may be Halloween, but Disney ...

It’s unsurprising that Netflix hasn’t had any trouble selling ads for the seven hours or so of live NFL programming it will show to America on Christmas Day. Netflix has also partnered with Nielsen to ...

Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service. Amazon, which has owned ...

As one way to improve the cost-effectiveness of the project the metropolitan government will begin selling ad time. The ads, ranging from 15 seconds to up to 5 minutes, would be shown between the ...

Let's see why the smaller ad tech outperformed the market leader -- and if it will remain a better buy for the foreseeable future. The Trade Desk generates most of its revenue by selling ad space ...

Magnite’s research examines the impact of advertising within premium streaming content in India, revealing that ads in this ...