He continued, “This generation prefers Roblox over traditional social media,” and said ... world has already been used in various IP,” and added, “The key is the music, and when we collaborated with ...

Roblox and big-three music company Sony Music Entertainment announced a new partnership Tuesday that will funnel more of Sony’s extensive roster of superstars into the video game. The companies didn’t ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Roblox has partneed with music event promoter Insomniac to create ...