It’s a year of high-octane ads for AbbVie and its Rinvoq campaign, as the company launches a new TV commercial that once again tries to push the limits. In June, it ran a new ad known simply as ...

Focusing on Rinvoq’s new atopic dermatitis label, the commercial starts off hard with a sirenlike tune accompanying a woman who's running to a helicopter but “being disrupted” by the itch of ...

Rinvoq is back as the lead Rx and over-the-counter (OTC ... pharma advertisers continued to gravitate toward news broadcasts and live sports, running commercials during both the men’s and women’s ...