Coca-Cola Co. will introduce an energy drink called "Relentless" in the U.S. in September, according to trade journal Beverage Digest. The release will be aimed at territories where Coca-Cola ...

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Continuing with its "No Half Measures" strategy, Coca-Cola Great Britain is expanding its Relentless energy drinks portfolio with the launch of Relentless Juiced Energy Berry, which contains 50 ...

Relentless spokesperson Sam Grant commented: “This campaign champions the unique Relentless Energy Drink spirit of ‘No Half Measures’ with passion and vision, set to stir and awaken ...

The consultancy created the Relentless brand for Coca-Cola about five years ago, and works on everything associated with it including strategy, positioning and design. It has been working on the ...

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