Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Did you know that you can play Roblox with a VR headset? It's not a widely known feature, as many households don't have a virtual reality device readily available. The first VR headsets required a ...

Halloween has taken over Roblox for the past three weeks, and as the day finally approaches, it's no surprise that the celebrations are continuing across the weekend. But this week, it's not just ...

Women in Games, Out Making Games, and BAME in Games call for transparent age ratings rather than vague "sensitive issues" label. When you purchase through links on our site, we may earn an affiliate ...

As the pandemic's height passed, Carnival's business recovered as global travel resumed. But Roblox struggled as many of its ...

At age 7, Ethan Dallas began playing the online game, where he met Nate. Deadly abuse followed, said Ethan’s mother, who blames Roblox. Ethan Dallas at 15. He had played Roblox, an online game aimed ...

Fortnite maker Epic Games will allow creators to sell in-game items through its platform — and earn a better cut of sales than via Roblox. The announcement comes at an interesting time for Fortnite as ...

Hunters is a brand new Solo Leveling inspired experience on the Roblox platform that you can play solo, with friends or ...