Those sales mean the growth in Rare Beauty's product line, too. At the end of 2023, the makeup brand expanded into body care and fragrance and welcomed new launches in the categories in Dec 2024.

Similar to Rare’s original Soft Pinch Liquid Blush, Bouncy Blush has jaw-dropping pigmentation with a matte finish. But the ...

That sentiment is baked into the DNA of Rare Beauty, the brand founded by Selena Gomez to challenge unrealistic standards and offer a more authentic approach to beauty. It’s all about makeup ...

To help you navigate all of the products, we’ve rounded up our favorites with a little background on what makes them great and how to use them. This is one of the first Rare Beauty products that ...

It didn’t seem that it was just me experiencing a Rare Beauty renaissance; the products were suddenly all over my social media feeds. In fact, site traffic to Rare Beauty rose 70 per cent ...

After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — and, if her newest Rare Beauty drop is ...

Rare Beauty by Selena Gomez Soft Pinch Matte Bouncy ... about how much this matte version would truly differ from the other products in the range, I was genuinely impressed. The formula is unique ...

Contrary to reports of her 10-figure status, Forbes estimates the Disney star turned business mogul’s fortune to be ...