Those sales mean the growth in Rare Beauty's product line, too. At the end of 2023, the makeup brand expanded into body care and fragrance and welcomed new launches in the categories in Dec 2024.

That sentiment is baked into the DNA of Rare Beauty, the brand founded by Selena Gomez to challenge unrealistic standards and offer a more authentic approach to beauty. It’s all about makeup ...

Hailey Bieber’s Rhode sold to Elf Beauty for $1bn, underlining the strength of celebrity beauty brands, which made over $1bn ...

Gomez has come a long way since her days as a child star. The singer and actress is also a successful businesswoman with her ...

Bloomberg had reported near the end of 2024 that Gomez’s net worth was $1.3 billion. They reported that this was largely due to her makeup line, Rare Beauty. However, Forbes believes that Gomez’s net ...