the fake commercial’s director, a woman of color who’s shown attempting to cover up her visible psoriasis while blocking out the scene. Amid the plot twist, a voice-over says, “You know what ...

“You know what you don’t see in psoriasis commercials?” asks a voiceover in Johnson & Johnson’s new Tremfya spot as a bikinied blonde plays volleyball on the beach. A director then yells ...

Mohammed Issa, VP of sales and marketing at J&J immunology, said it was important for the commercial to look like a standard pharma TV spot but break from the pack with its messaging. “Psoriasis ...

SkinBioTherapeutics announced on Monday that it has signed an exclusive UK commercial agreement with Superdrug for its ...