Novo Nordisk slashed its spending on TV ads for Wegovy by almost 24% between April and May, from $31.6 million to $24.1 ...

TV networks are bracing for possible new rules and laws with regard to healthcare/pharmaceutical TV advertising. But there might be more to come. Estimates from Emarketer say pharma TV advertising ...

That is a chief takeaway from the newly released Video Advertising Bureau (VAB) report, Dedicated to Your Good Health: How TV Drives Discovery & Encourages Education in the Pharma DTC Category.

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising ...

Kennedy, who has called for a ban on pharma TV ads. TV ad spending has also ramped up, bringing the issue closer to the front line. The top 10 biggest pharma advertisers spent nearly 30% more on ...

Mistargeted and irrelevant ads plague the TV viewing experience. Pharma brands struggle with targeting and measurement because patient data is highly regulated. A web of national laws, namely HIPAA, ...

Drug ads have been ubiquitous on TV since the late 1990s and have spilled ... the only countries that legally allow direct-to-consumer pharmaceutical advertising. (The European Union was furious ...

TALK TO YOUR DOCTOR ABOUT PHARMA ADS — If you believed everything ... Monday morning to ban prescription drug advertising on TV. That was the chatter on social media platform X from a prominent ...

Assuming there was a substantial interest in limiting pharmaceutical ads on TV, a ban would substantially advance that interest. The last question a court would ask is whether the regulation ...

Robert F. Kennedy Jr., President-elect Donald J. Trump’s choice for health secretary, is a longtime critic of pharmaceutical advertising on TV, arguing that it leads broadcasters to more ...