Pharmaceutical advertising is big business ... to target consumers based on health information and also cannot target doctors directly. A Google spokesperson declined to comment.

There’s a burgeoning business in harvesting our patient data to target us ... selling its software to doctor’s offices. It also has a business in selling ads to pharmaceutical companies ...

To target pharmaceutical ads on TV would be a major financial escalation ... marketing or sales efforts directed toward doctors may be an easier target. "I don't think the First Amendment aspects ...

Kennedy, who has called for a ban on pharma TV ads. TV ad spending has also ramped ... For some companies, social media is still a relatively small target compared to traditional marketing outlets.

SiriusXM Media Black listeners are 71% more likely than general market listeners to discuss an RX with their doctor after hearing an ad. SiriusXM Media’s proprietary multicultural audience targeting ...

Drug pricing has been under increased scrutiny under both the Trump and Biden administrations, including changes to cap ...

Lawmakers have written several bills to limit or ban DTC pharma ads, and Sen. Jeanne Shaheen (D-N.H.) and then-Rep. Elissa Slotkin (D-Mich.) introduced legislation in the last Congress to target ...

That is a chief takeaway from the newly released Video Advertising Bureau (VAB) report, Dedicated to Your Good Health: How TV Drives Discovery & Encourages Education in the Pharma DTC Category.

How would you feel if you knew your doctor was getting paid by big pharma? Would you still trust their medical advice? Every year, pharma and biomedical device companies spend billions on doctors ...

To target pharmaceutical ads on TV would be a major financial escalation ... marketing or sales efforts directed toward doctors may be an easier target. “I don’t think the First Amendment ...