Around the same time, the “doge” meme format was taking root, with people pairing goofy dog pictures with off-kilter comic sans text, like “much wow” or “very pet.” (The actual term ...

The viral meme format turns just about any person ... or show a side of your pet that people haven’t seen before. However you choose to do it, just remember: the more specific, the better.

Now conservatives and liberals alike are playing pet-eating for laughs as an online meme. The claim that Haitians are eating people’s pets in Springfield, Ohio — an echo of a racist trope that ...

Here’s my playbook: Find a meme format that matches your message (think “Distracted Boyfriend,” “Drakeposting,” or “Hide the Pain Harold.”) Make it hyperrelevant to the recipient.