Another great advantage of a digital perm is that it's long-lasting, Korab tells us. "It can last for several months, and the heat-controlled process allows for customized curl shapes and sizes ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

The “new wave,” like the perm, also uses curling rods, but the rods are designed to give the hair a more natural curl. At Striiike, Dunning and her team curl the hair in larger sections ...

Nowadays, the curly perm has a more natural look, and a diverse crowd of people are heading to the salon, especially boys and young men. Paula Zygila, hair stylist at Anthony's Hair Inc. for about ...

I already have texture. I already have curls.” Mr. Noji believes that he has also fully committed to the perm. But sometimes he misses his natural strands. “Every so often, I think about going ...

And just like that: the bubble perm is back. From Bella Hadid to EmRata ... to that of Barbra Streisand’s character, the “c-c-c-curly-haired Katie” in The Way We Were.

Davis loved her relaxed hair as a kid because it allowed her otherwise curly hair to be straight ... Now, the girls on the perm boxes still look like me, because here I am, natural.” ...

we’re not relying on the chemicals alone to create the curls; heat is added in as well. “A digital perm uses heated, digitally controlled rods to create soft, more natural-looking waves that ...