Familiarity is a powerful element of the Peperami brand toolkit ... and emotionally compelling, even if Animal can be a bit startling at times. It’s all about connecting with consumers, it ...

Forever beta A new tagline (‘Going a bit Peperami’) and ... At the heart of its campaigns has long been the wild and uncontrollable mascot named Animal, but does this new era mark the first ...

Unilever is revealing the offspring of its deranged Peperami brand character Animal to TV viewers, in what is the first crowd-sourced advert for the meat snack. The FMCG giant used crowd-sourcing to ...

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Sure, he looks a bit like an Aryan translation of the Peperami Animal but a man can't ... The club does not lack talented professionals. It's more that it feels very light on heroes.

With more than a million households joining the ‘meat snacking’ category in the last 12 months, penetration was the key opportunity for Peperami - as consumers continued to flee chocolate and crisps ...