The goal? Solve consumer frustrations at not getting a clean tear, which leads to additional toilet paper usage and potential waste. Charmin Ultra Soft Smooth Tear results in a cleaner separation ...

The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet paper will have a new perforation line. The easy-tear paper will have scalloped edges in an effort to give ...

The edge between sheets is no longer straight, but rather wavy, which P&G says makes the paper tear cleaner. Why Charmin is making a change Weaver says one of the biggest complaints the Charmin ...

The product, Smooth Tear, is part of the company’s Ultra Soft category to offer a better bathroom experience. “This is something the toilet paper category hasn’t seen, and we’ve spent more ...