Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your ...

Ahead, we’ve found the most well-known logos that may soon disappear forever. From Aunt Jemima, which has been criticized for perpetuating a harmful racial stereotype, to vegan brand Thug ...

and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they establish the brand in a way that resonates with its customers.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand experience for all audiences. Logos, Lockups and Seals At the ...