Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your ...

How did the propeller story take off? A clever old ad and BMW's aviation history. This whole thing proves: that a brand's story, even the mistaken parts, can become just as iconic as the logo itself.

While brands experimenting with logo placement is nothing new ... the kind that only truly established brands can successfully pull off. In March 2024, as part of Uncommon’s ongoing ‘A ...