NEW YORK -- Pleased with his play on the court, Nike is ready to test Kobe Bryant's ability as a salesman. Bryant's first televised ad with the shoe company debuted during NBA programming Thursday ...

As the farewells to Kobe Bryant continue to pour in comes this 15-second teaser from Nike which advertises 'Mamba Day' -- a day devoted to the retiring superstar next week.

Nike is set to release the “Kobe AD,” Kobe Bryant’s first signature sneaker released since retiring from the NBA Hinted at just a day before releasing by Nike’s Global Director of Digital ...

Bryant enjoyed it quite a bit, even saying he didn't realize it was coming. This isn't the first time an ad campaign has been built around a devastating injury to a superstar. Adidas unveiled # ...

It's always nice when advertising campaigns built around NBA players hit the right notes, and Nike has done well in it's latest Kobe Bryant campaign to hone in on the Lakers' guard's reliability.

The Kobe Bryant x Nike Air Force 1 Low Soft Yellow adds new elements to the classic 1980s basketball shoe, giving it a Protro ...

it was the first time one of Nike's marquee basketball stars left the hardwood behind since Michael Jordan. The swoosh's Kobe A.D. shoe represents an acknowledgement of this reality. The Kobe AD ...

It's as if everyone has agreed to pretend that Kobe wasn't a single-minded sociopath who would do absolutely anything to win. This is why Nike's farewell ad to Kobe is perfect. It goes the other way.

The Nike Kobe AD NXT is a high tech new court shoe that adds to his legacy. The Nike Kobe AD NXT is a striking new style with an interesting new look informed by the use of an innovative lacing ...

A Nike advertisement featuring ... to the locker room. The ad, just inside the cover of this week's Sports Illustrated, has LeBron James on one page and Kobe Bryant on the other.

In another example of "Nike can do whatever it wants," the latest Chinese marketing campaign for Kobe Bryant's "Kobe X" shoe is pure craziness. Agency Wieden & Kennedy turned an art space in ...

NEW YORK -- Pleased with his play on the court, Nike is ready to test Kobe Bryant's ability as a salesman. Bryant's first televised ad with the shoe company debuted during NBA programming Thursday ...