NEW YORK -- Pleased with his play on the court, Nike is ready to test Kobe Bryant's ability as a salesman. Bryant's first televised ad with the shoe company debuted during NBA programming Thursday ...

As the farewells to Kobe Bryant continue to pour in comes this 15-second teaser from Nike which advertises 'Mamba Day' -- a day devoted to the retiring superstar next week.

It's always nice when advertising campaigns built around NBA players hit the right notes, and Nike has done well in it's latest Kobe Bryant campaign to hone in on the Lakers' guard's reliability.

Bryant enjoyed it quite a bit, even saying he didn't realize it was coming. This isn't the first time an ad campaign has been built around a devastating injury to a superstar. Adidas unveiled # ...

Nike is set to release the “Kobe AD,” Kobe Bryant’s first signature sneaker released since retiring from the NBA Hinted at just a day before releasing by Nike’s Global Director of Digital ...

A Nike advertisement featuring ... to the locker room. The ad, just inside the cover of this week's Sports Illustrated, has LeBron James on one page and Kobe Bryant on the other.

It's as if everyone has agreed to pretend that Kobe wasn't a single-minded sociopath who would do absolutely anything to win. This is why Nike's farewell ad to Kobe is perfect. It goes the other way.

In another example of "Nike can do whatever it wants," the latest Chinese marketing campaign for Kobe Bryant's "Kobe X" shoe is pure craziness. Agency Wieden & Kennedy turned an art space in ...

The Nike Kobe AD NXT is a high tech new court shoe that adds to his legacy. The Nike Kobe AD NXT is a striking new style with an interesting new look informed by the use of an innovative lacing ...

Adding a new dimension to Kobe Bryant's signature line, Nike officially introduced the Kobe AD, not the Kobe 12, last November. In addition to its retail launch, the Kobe AD was also made ...

After wearing a PE pair of the Nike Kobe 6 in Game 2 of the Eastern Conference Finals, Jalen Brunson and Nike are set for a ...

NEW YORK -- Pleased with his play on the court, Nike is ready to test Kobe Bryant's ability as a salesman. Bryant's first televised ad with the shoe company debuted during NBA programming Thursday ...