Here we delve into narrative analysis a bit further to help you understand this method and decide whether it is an appropriate method to answer your research question. Undertaking qualitative data ...

Welcome to the brave new world of qualitative ... along with narrative analysis that focuses on grammar, word usage, and underlying messages. Dig Deeper: How to Conduct Market Research How to ...

Amabile, Teresa M., Jennifer S. Mueller, and Susan M. Archambault. "Coding Manual for the DENA Coding Scheme (Detailed Event Narrative Analysis)." Harvard Business School Working Paper, No. 03-079, ...