The SportsRush9dOpinion
“Basketball Sold Out to China”: Colby Covington Slams Sports for Getting Soft, Claims UFC Is the Last One Keeping It Real and Tough
Controversial UFC star Colby Covington has branded the NBA too soft and explained why the UFC is currently a better league.
NBA team owners reportedly considering launching European league, scheduled to vote on proposal this week
NBA team owners are expected to vote this week on an initiative to launch a professional basketball league in Europe, ...
Kuaishou and NBA China Renew Partnership to Promote Basketball Development
The renewed partnership between Kuaishou and NBA China highlights the growing intersection of technology and sports, particularly in a country where sports viewership is on the rise. Kuaishou, known ...
N.B.A. Stars Find a Shortcut to Success in China
Companies like East Goes Global serve as social media surrogates for players, expanding their reach, creating business ...
Opinion
The Illusion of Prosperity in the NBA China Games: A Cultural Shift in Sports Fandom
The deafening chants of 'Trade for Kobe!' during the NBA China Games echo a profound nostalgia, shadowed by the stark reality of an evolved sports landscape. Once cherished icons like Michael Jordan ...
Sportico on MSN15h
NBA Owners Set to Vote on Proposed European League
NBA owners are set to vote this week on a plan to launch a pro basketball league in Europe, one that would help expand the ...
The Japan Times10d
To get big in China, NBA stars enlist social media surrogates
Jalen Brunson first experienced the fervor of the NBA’s biggest international market in 2018 when, as a rookie, he traveled ...